Lancome L'Absolu Rouge in 365 is Absolute Rouge or Absolu Rose.
This is not a new item in Lancome's family, but more like an old time favorite.
Details from lancome-usa.com:
Wrap your lips in rich, satiny color with this deeply replenishing lipstick. Infused with moisture-boosting Pro-Xylane™, lips stay moist, soft and comfortable for up to 8 hours. Antioxidant-rich Vitamin E and SPF 12 help keep lips safe from environmental aggressors, so they’ll look and feel healthier day after day. The stay true color won’t feather, flake or fade, so your pout will always look picture-perfect.
Below is my before after images
The rich and soft feeling during application is wonderful. The lips instantly hydrated and feels like using a lip balm instead of lipstick. Wait, the feeling is even better than using a lip balm. The color is not as intense as I thought, it's not sheer either, so it's somewhere in between, not as red as the it looks like as it is sitting inside the packaging, on the lips it glides so beautifully, buttery and glossy. Not as glossy as a lip gloss, but still... oh I think I'll use a chart.
Packaging? Luxuriously black with golden rose imprinted.
Color Boldness? 3,5 out of 5
Shine/Gloss? 3,5 out of 5
Smooth and soft feeling? 4,5 out of 5
Long lasting? 3-4 hours if untouched
Non waterproof, non smudge-proof, but after wiping the moisture on the lips still felt for around an hour.
Love the SPF 12 in it for the sun protection and against the UVA UVB but dislike the fact that the lipstick sometimes get's in the teeth and leaves red marks.
The choices are abundances, from beige, rosy pinks, coral, berries, browns to even white (for base), I have my eyes on many of them, but they doesn't have purple shade thou'.
Overall? A great combination between lipstick, lip balm and sunscreen in a tube.