a short introduction on whitefficient, a product from shu uemura's family for brighter, clearer and later on, fairer skin.
details from www.shuuemura.com:
advanced bio-science whitening based on intelligence of natureeach skin cell is "purely bright" when it's just "born"
inspired by bright secret of the new cells, with over 40 years of extensive research and expertise on Asian women's skin, shu uemura research center in Tokyo has developed a brand new whitening approach focused on mitochondria, the energy factory of the skin, and combined it with powerful whitening actives for healthy, plumped, illuminating skin.
formulated with the 1st Mito-White Complex and Whitening Actives, whitefficient*1 is designed not only to limit*2 melanin production and transfer, but also to help boost*2 the creation of the brighter newborn skin cells by improving*2 the metabolism of epidermal cells and protecting*1 mitochondria against oxidative stress caused by UV for visibly illuminating skin in 7 days and less visible spots in 4 weeks*3.
*2 intense whitening essence
*3 consumer test on 50 Asian women, using the product twice a day for 8 weeks
*4 instrumental evaluation for melanin content. consumer test on 50 Asian women using the product twice a day for 8 weeks
The texture is light and delightful, I love the faint musky floral scent which is actually common in lotions. The skin react to the emulsion/essence quite fast, giving the skin a light hydrating effect and healthier look. Not sticky, a moisturizer may be used on top of it or when the day is super humid, use it instead of moisturizer (told by a representative from shu uemura in Seibu's branch).
The emulsion/essence doesn't cause skin irritation, allergy, or any kind of discomfort on my skin.
Like any brightening products please do use a sun protection during the day to help protecting the skin from sun rays.
I'll need more time in accessing the product for it's overall benefits, for now, that's all ^__^