Tuesday, February 18, 2014

Estee Lauder's Lotte Counter Launching Event and FaceChart CompetitionSemifinal


Hello ladies,

last week we have an exciting event, Estee Lauder is having a FaceChart competition, with the help of Beauty Blogger Match Maker, we gain many participants from the beauty bloggers. I can see why there aren't many public aware or joining this competition, the lack of publicity and details shared by the brand is one of the things needed to be improved. I received many complaint and input from the readers and bloggers as well. Nevertheless, it's a good thing finally we can get things on track ^__^

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Around 15 bloggers are present during the semifinal, the invitation also about the new counter opening at Lotte Avenue. It is indeed a very nice counter, the design and layout made the new counter more luxurious, with sofas behind the main frame, customers can have more privacy in consulting.

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Since the event is circulating around facechart competition, the highlight of the day is makeup. 10 contestant is ready in the semifinal. Live makeup competition is always interesting, it even bring crowds to the location as well. Many passerby become so interested and stay to watch. Some of them even take pictures ^__^

With three prizes to be won for three winners, these participants are giving their best shot.

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The judgement is made by how they can transfer the makeup from the chart to a real life person, the 3 contestants that does the best get a spot in the final which will be held next week. For me it seems like all of them did a great job, but the judges also 'read' on their technique and which of them are applicable for Estee Lauder as well. Who is the judge? Non other than Mr. Indra, Estee Lauder's makeup artist.

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Within an hour of time frame the live makeup contest finally ended. And soon after the three finalist are announced, wow! That's really fast, some of them doesn't even have time to catches their breath. One of the finalist is Endi, he is one of the talented bloggers/ makeup artist.

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This is his work of art.

He can deliver the same design from his creation on papers and on models. He also skilled with techniques as well.

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Oh yes, almost forgot, while waiting for the judges to deliberate we found some interesting products at Estee Lauder, and one of them is this super duper cute cheek stain!

Look at the jelly texture, interesting right?!

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Thanks Jesslyn for your hand ^__^

The product comes in 4 shades, from the pinkiest pink, to red, coral and peach.

I wish someday I can review these babies.

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And the one that everyone drooling about is the gift for the favorite winner from the competition.

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Here's one of the finalist as well, and below is the image of counter from the side. Sorry, seems like the images are random, but I keep spinning around during the event. 1 for giving a 360 view on the counter and the other for the contest.

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Please do stop by at Estee Lauder newest counter at Lotte Avenue.

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Thank you Estee Lauder Indonesia.

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