V 10 Plus Luminous Series Brightening Cleanser

Hello ladies,

another product from V 10 Plus. It's the Cleanser from the Luminous Series.

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Details from http://www.v10plus.co.jp/ :

Type: Luminous

Clearer skin day after day

Brightening gel cleanser that helps to cleanse impurities thoroughly without ripping off the skin’s natural moisture film. It promotes brightening for a clear and luminous complexion. It contains magnesium ascorbyl phosphate to brighten dull-looking skin caused by external environmental pollution while aloe barbadensis leaf extract and rice bran extract help to improve skin barrier function and moisturise the skin to keep it clean, smooth and supple.

Directions: Squeeze a pea sized amount of cleanser, lather it with water and massage over the face. Rinse off well with water

Magnesium Ascorbyl Phosphate or MAP is known as Vit C in a safe form, here's a details from paulaschoice.com:

magnesium ascorbyl phosphate

Rating: Best

Categories:

Antioxidants , Vitamins

Form of vitamin C that is considered stable and an effective antioxidant for skin (Sources: Photochemistry and Photobiology, June 1998, pages 669–675; and Journal of Pharmaceutical and Biomedical Analysis, March 1997, pages 795–801). This form of vitamin C is also known to increase skin’s hydration levels and improve its elasticity (Source: Skin Research and Technology, August 2008, pages 376–380).

For skin lightening, there is only a single study showing it to be effective for inhibiting melanin production (Source: Journal of the American Academy of Dermatology, January 1996, pages 29–33). The study concluded that a moisturizer with a 10% concentration of magnesium ascorbyl phosphate “suppressed melanin formation…. The lightening effect was significant in 19 of 34 patients with chloasma or senile freckles and in 3 of 25 patients with normal skin.”  We’re only aware of one product (Dermalogica MAP-15 Regenerator) that contains the amount of magnesium ascorbyl phosphate the study indicated is necessary for lightening skin.

I think Paula's Choice website is my favorite place to go now, she helps me a lot in understanding ingredients and therefore understanding a product way better, from ingredients to what it actually does to the skin and all it's benefits. Please do refer directly to the page for the rest of the ingredients above.

Now. back to the review, so, the product does contain a very good ingredient which Paula's said to be the best (for that one particular ingredient, the other will have to depend on the quality since there are several types and forms).


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Let's open it up and review more from my experience point of view. The packaging is very simple and looks like a pearl has landed all over ^___^ Doesn't look expensive or luxurious. The details and product details given is adequate and right to the point.

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In English and Japanese since the product is sold in Singapore and Japan. The pearly white packaging also represent what's inside, a pearly white creamy gel.

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So easy to lather on and gives enough foaming action. But a foaming tools from Japan would be great as a partner (that white thingy, which made from soft material, kinda plastic-ky, or perhaps rubbery) oh well, an image does means thousand words, here it is:

A bubble foam net (and I miss Japan so much) in Japan there are so many bubble foam net to help consumer to achieve that perfect foam. Since they studied that the denser and thicker it is, the better it helps cleaning the face.

Use it with the cleanser (or just about any cleanser you have at home) and a perfect foam will emerge.

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(the image above is the cleanser without bubble foam net)

Applied the foam on the face and gently massage the skin well with it. If makeup is used, especially waterproof ones, use a makeup cleanser first before this cleanser. V10Plus Luminous Series Brightening Cleanser is not made to remove makeup, and I think it is best for daily debris or as a double cleanser after makeup removing or cleansing milk.

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Result: A clean face without striping the moisture off, gentle yet gives the skin enough clean feeling. I find it suitable to be use daily and love to have it at home.