have you been having bad hair day for these past few days, weeks, months or even years? You've done things you thought that would solved the problem but didn't work? Or you have trouble figuring out what's seems the problem?
Fret not, you're not alone. Apparently, according to Unilever Indonesia 80% of the women doesn't understood the 'root' of their problem. 50% of these women has done many treatments yet see no result. That's why TRESemme Keratin Smooth is made for Indonesian women.
Media and bloggers are invited to try on these new products on the spot. Inside Anna Wijaya's Salon at Grand Indonesia, we are pampered.
Above is my before after image during the treatment, the products used are shampoo, conditioner and heat protecting spray. That's it! That's it? Yes, these three simple steps that helps tame the unruly hair. How? Step 1. By prepare, using TRESemme Infusing Shampoo so the hair become soft and manageable. Step 2. Nourish, using TRESemme Keratin Conditioner so the hair become healthier and shinier. Step 3, protect. By using the TRESemme Keratin Smooth Heat Protection Spray. Step 4 (optional) which is shape, using TRESemme Salon Finish Extra Hair Spray and Hair Mousse.
What's inside those products that make the hair obey?
Details from www.tresemme.com:
Infused with Keratin, the collection is specially formulated to leave hair sleek and shiny while eliminating frizz. Silky-smooth, gorgeous hair has never been easier to achieve!
So yes, it's the Keratin. What is Keratin? Check out en.wikipedia.org :
Keratin (//) is a family of fibrous structural proteins. Keratin is the key structural material making up the outer layer of human skin. It is also the key structural component of hair and nails
So by giving back the (in this case) hair original ingredients, the hair will regain their structure back, hence looks healthier, shinier, more manageable, and of course tamer will become possible.
Hair does plays an important role for women (and men too), it brings out confident, and sometime for some people, it does define who they are. I'm not saying hair is the most important thing in the world, but we do have to admit how sometime hair does plays a role in our life. We will try our best not to loose it. In the event, I learn how Unilever and TRESemme listen to their customer and their new campaign of Beauty is U is something that feels closer to the heart.
Hair is a part of our 'body', it needs nutrients from outside and inside, food rich in Vit B, iron, zinc and vitamin D are known to be related with the hair. So, at the event, TRESemme also serves us dinner that gives balance diet for our overall well being including the hair.
It's a like wholesome experience that we need to take part for our hair (and body) to be well and happy. These are the products in front of each of our seats. The whole sets ^^
Shiv Sahgal (Marketing Manager Hair Category PT. Unilever Indonesia, Tbk), Vivi Tri Andari, (Technical Management Manager PT. Unilever Indonesia, Tbk), Dafina Amalia (Brand Manager TRESemme PT. Unilever Indonesia, Tbk), and Chandra Gupta (a Professional Hair Stylish), also presenting their opinion during the event. They explained the needs of innovation to fulfill the needs of Indonesian women, where we love to style our hair using hot tools that actually damaging the hair's keratin, hence a product that provide the keratin is strongly needed. The timing and demand is spot on. Start from now until January 2014 "style seekers" may try this treatment at 100 selected salons across Jakarta, Bandung, Surabaya, Jogja, and Semarang.
The night is almost over and all the bloggers and media seems satisfied with the result, the live tweets says so, this is our first time experience in using the products and for me it doesn't stop there. The taming is effective up to 48 hours, like mentioned on the packaging. The affordable price will be an alluring factor too, start from Rp. 18.500 anyone can try using the shampoo, conditioner and heat protection spray.
Here are the results of coming to the event, a sparkly black nails that literally took longer time to finish than the hair, so yes, you can get a fabulous hair quicker than getting the nails done. This is the highlight of TRESemme Keratin Smooth hair series, simple products that work fast, simple, easy and suitable for daily use at home with a touch of 'professional' ingredients added ^^ nice, right?!
Thank you so much www.fashionesedaily.com for inviting me, please do check out TRESemme forum on Female Daily: http://www.femaledaily.com/
(me, the next day, the hair is still looking good)
For me beside the shampoo that feels soft on the hair and the conditioner that packed with keratin, the heat protection spray is definitely something that any hairtalista should try. It help protect the hair from daily blow drying and styling, it's like must have product ^^
Spray it anytime, directly to the hair that's going to be styled. Immediate effect will occur ^^ use it with the shampoo and conditioner for better optimum result. The shampoo have this white pearly gel texture, easily lathered on but gentle in foaming. The conditioner is white and creamy, made the hair away from tangle and dryness. Remember that the conditioner is made for the hair, not scalp. So use the shampoo to clean everything including the scalp and the conditioner for the mid length all the way to the ends, same goes with the heat protection spray. Their scents are floral and fruitilicious, refreshing and suitable for those that has been going through chemical process including colored since the sulphate is lowered. Say bye bye to frizzy and untamed hair, say hello to Good Hair Day.
Wanna try? You gotta!
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