Monday, January 18, 2016

Make Up For Ever Ultra HD Foundation.

Hello everyone,

Make Up For Ever Ultra HD Invisible Cover Foundation is finally here!! It lives up to it's name, a coverage that everyone's has been looking for with the lightest feeling possible.


The launch is held at ICE Palace in Lotte Shopping Avenue. It was a huge event which invite many bloggers and media at the same time.


Seems like the birth of Ultra HD Foundation is really celebrated by Make Up For Ever and here is some of the why's

The MAKE UP FOR EVER HD Complexion products use innovative formulas to create a new generation of makeup which is both invisible on HD cameras and to the eye. HD Foundation combines flawless coverage and an extremely natural finish.
Enriched with moisturizing agent, HD Foundation moisturizes and prepares the skin for makeup. Its usually smooth and elastic texture make it easy to apply and a pleasure to wear. Skin texture is refined to give a very natural complexion.
HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and in real life. It is available in a wide range of shades to suit all skin tones.


Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium to buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This lighter weight formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion (see how to section).

Long lasting with a natural finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres to ensure comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion – and an unretouched life.

With our new range of 40 shades, you might find a better match than before. Visit your nearest MAKE UP FOR EVER Boutique or Sephora to get re-shade matched.

"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.


1. Choose your primer to create the perfect canvas for smoother, more even and longer lasting foundation. Select the Step 1: Skin Equalizer that matches your skin concern.
• Normal Skin: Apply Hydrating to the entire complexion
• Oily Skin: Apply Mattifying only to the areas where shine develops quickly. Use a very small amount - the size of a grain of rice.
• Dry Skin: Apply Nourishing to the entire complexion
• Enlarged Pores: Apply Smoothing to enlarged pores and
fine lines.

  2. Apply two pumps of Ultra HD Liquid Foundation in thin layers, starting in the center of the face and stretching outward.
• Buildable Coverage: For best results, apply with a flat foundation brush or sponge
o Flat foundation brush (Artisan Brush #108): Tap to build coverage where needed. Then, stretch outward for a smoothing effect.

*This lighter formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion. You will likely need to stretch less than you did before.
o Sponge (Beauty Blender): Press and roll to build coverage where needed.
• Light Coverage:
o Buffing brush (Artisan Brush #122): Apply in a circular motion.


Famous Make Up Artists and even Rio also presenting the event. One by one they share with the guests makeup demo where then Rio motret took their images with the models, who happens to be famous people as well.

So it is an array of beauty enthusiasts definitely enjoy. Do check them all out on the social medias with #UltraHDGeneration hashtag.


After being inspired by their work of art, I feel challenged to try on the foundation myself. Of course with a clear mind that they are professional and I'm just an amateur.

Seems like experience is clearly the best medicine.

I went home with a bottle of shade 115 and it appear to be the perfect tone for me.


Above is my before anything on. Just skincare and nothing to it. And without using any base on, I'm trying the Ultra HD Liquid Foundation. It is obvious that I want to try it alone as the base. I think it does works better after a base is put on since some redness is still visible. The below image is my after Ultra HD Foundation.


There are some ways to apply the product as mentioned on their official website. From using a brush, sponge and I'm using my fingers as well, since the texture is really runny and easily blended onto the skin. I can understand the flexibility and how it covers the skin like a thin film of mask being pulled over from ear to ear. I'm wearing no makeup makeup.

A single layer cover fine to mediocre imperfections and the layer can be added without being cakey or noodling. Like a soft makeup with powerful impact, invisible yet has visible differences between using it and none.


Piling it with powders, color makeup, contouring and highlight is a bliss and everything feels light and comfortable since the base itself is somewhat alive. Like it is the kind of base that becomes better and better after hours of using it.

It doesn't crack nor dry under any pressure, it has this springy ability and also tolerate sweat plus movement really well. A makeup that definitely become the A game and used during special occasion when you want everything to be perfect.


Is there any downside of this product, well, if you're looking for an all in one base, this is definitely not it. A base or primer is still desperately needed and a touch of powder afterwards. Either loose powder for natural finish or compact for maximum coverage. Do use everything in the Ultra HD department, I'm looking forward for their concealer and hopefully can give it a go together with the liquid foundation and don't forget to stay alert, their stick Ultra HD foundation seems like a hit too.

Thank you Make Up For Ever Indonesia for having me and hope to see you again soon.

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