Details from eyeslipsface.com:

e.l.f. Essential Beauty School Beauty Book - Eye Manuals

Want impressive and expressive eyes? Then you need the newest edition of e.l.f. Beauty Books! This popular, high quality yet affordable eye makeup set allows you to achieve everyday professional results while creating the look that best reflects your personal style. Our Beauty Books include a step-by-step guide to flawless eye makeup as well as a flip out page for recording your looks. Whether you choose one edition, or the whole collection, you’ll love these all-in-one palette manuals with must-have eye makeup essentials.

Collection Includes:

• 12 Eyeshadow Shades
• 1 Eyeliner Pencil
• 1 Eyeshadow Applicator
• 1 Mirror

View from the back. The 'book' itself priced quite cheap in USA (USD 5) but goes out from that territory the priced are doubled and tripled easily :(

The colors are quite vivid accordingly and some are just glitters. The pencil are in coffee which is dark brown for me. It was easy to use, but on the eyes zone it doesn't look that obvious. Eye 12 on the other hand was bold, I meant like Kim K bold kinda thing.

 This is the whole color and collection, hmm, I'm not recommending all of these for a beginner, even thou' there's a tutorial there, it's not that easy, you need to master the tool first as the brush can be difficult to handle sometimes. So, start slow and practice before using it on 'D' day.

After you've mastered it and getting really good at it, you'll enjoy this set for sure, it is able to create bigger eyes and looks natural as well. Cleaning wise: you'll need a waterproof makeup remover for easiness, or a very good baby wipes ^__^