POND'S White Beauty Journey, 25th Anniversary and You.

Hello lovely readers,

POND'S has officially turned 25 in Indonesia, whoot! During the anniversary, where I was invited by Female Daily, all of us are gathered in a room full of pink and whites.

Throughout their years in Indonesia, POND'S understand the diverse beauty of Indonesian women, with the celebration, POND'S would like to share inspiration stories about women and their daily beauty care.

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The dress code for the event is a touch of ethnicity. Without over thinking it, I came with a Batik overall from Java.

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All the bloggers and media invited are given a simple bag full of goodies by POND'S. Inside comes a series from their White Beauty Collection, a mirror and a necklace from Elizabeth Wahyu.

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Anggiaswari Odang, a Senior Brand Manager of POND'S share that 93% of Indonesian women realized that they have a heterogeneous beauty and proud to be one of the variant. Face is one of the key element in beauty as it can be a gateway for the inner beauty to shine. One common idea found by POND'S is that all women want to have a healthy, clear, and bright skin complexion.

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In Indonesia, POND'S has developed a formula that is suitable for those needs and feels comfortable when used in this tropical climate.

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POND'S White Beauty with Korean Ginseng and Saffron, are able to give the skin a maximum solution, according to Ms. Endang Saraswati, R&D (Unilever).

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With this opportunity, POND'S would like to invite all of us, Indonesian women to share their inspirational stories from their life through "25 Tahun Kisah POND'S dan Kamu" that last from 25 September 2014 until 15 December 2014 at www.kisah.ponds.co.id
"This campaign is made so Indonesian women can share their beauty journey of caring their skin as a base to achieve anything they want in their life, by doing so, we hope POND'S will keep inspiring Indonesian women and be part of their life's story through array of products and innovation according to their needs", Anggiaswari Odang.

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Videos of women sharing their stories are shared during the event. Some has known POND'S almost their life, while some knew POND'S from her mom, friends, or aunts.

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Their stories revoke my memories of how I knew POND'S. I was at elementary school at that time, perhaps around 9-10 years old, the same age as my first born right now. My mom has this pretty jar on her dresser. On that pot, it is written, POND'S Cold Cream.

I opened it and it has that scent, that distinct scent, a scent that reminds me a lot of my mom. She always smells this good. And then she walked into the room and said that is her precious cream and I should not play with it. I though I'm going to get scolded, but she allows me to try it on my hand. She said that the cream is very good as it cleans her skin very well. She loves her makeup but she knows the important in removing them thoroughly. I guess, that memory alone, has helped me become who I am at this point, a beauty blogger that pays a lot of attention in a good and proper skincare routine.

Makeup can help us hide imperfection, but after usage, a clean and healthy skin need to breath without any makeup blocking its way.

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POND'S is a global brand in skincare since 1846. POND'S Extract was created by Theron Tilden Pond, which is also known as POND's Golden Treasure, was a first skincare cream that has an ability to soften and repair the skin from a distilled witch hazel.

In 1907, continuing the success of POND's Extract, two facial cream is introduced. Pond's Cold Cream (the one that my mom loves to use) and Pond's Vanishing Cream. Then in 1920s, Pond's is teh first brand that introduced cleansing and care regime, day and night regime, pink and white complexion, and anti ageing benefits.

POND'S White Beauty formula has been specifically tested to fit Indonesian women's skin type as they are not sticky, easy to absorb, and comfortable to be used in the local climate.

POND'S White Beauty also comes with variants such as for all skin type, acne prone skin + Spot-less complex, sensitive skin +green tea extract, and with advanced SPF 15 as a day cream.

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These are the variants given to me during the event. Personally I have tried several variants from POND'S. I can clearly say, all of them have a similar texture, light and matte on the skin.

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As clearly seen on the image above, the night cream is a light moisturizing and below, the day cream, has a powdery finish.

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The day cream comes with a milky pink colored cream that feels soft on the skin. Very light in terns of texture and within seconds, the day cream turns into a velvety formula.

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The night cream is a white creamy gel, almost like a lotion, the feeling on the skin also light. Both product is fragrant, a bit strong for me.

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All of the texture is made to suits us, which means that POND'S product in other part of the world have a different formula and texture than ours. During the event the bloggers can try the products from other side of the world and yes, it is proven that Indonesian's formula is the lightest with matte looking finish.

Conclusion?
POND'S is made for you, they are adjusting themselves to be loved, cherished and used by Indonesia. For me personally, POND'S has been in the family since 1990, what about sharing yours story of #PondsDanKamu and you might win an awesome prize as well.

Thank you POND'S Indonesia.