Thursday, April 28, 2016

Old Navy Indonesia


Hello lovelies,

last week was full of events, one of the most exciting event is the Grand Opening of Old Navy in Indonesia.

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JAKARTA, 22 April 2016 – Global apparel brand Old Navy announced today that it is opening its first store in Indonesia at the Central Park Mall in Jakarta. This new store has a spacious 1,200 square meter layout that provides an incredible shopping experience for customers. Moreover, it becomes one of the first Old Navy stores to feature an updated store design, reflecting Old Navy’s commitment to always bringing something absolutely unique to its customers, with a focus on high-quality on-trend apparel, fashion and value.

Old Navy is focused on making current American fashion essentials accessible for every family. The brand launched in 1994 and quickly became one of the top apparel brands in the United States, making history in 1996 as the first retailer to reach $1 billion in annual sales in less than four years. Old Navy is part of the Gap Inc. portfolio of brands, which also includes Gap, Banana Republic, Athleta and Intermix.

Old Navy’s entry into Indonesia marks another milestone in the brand’s continued global growth strategy. The first Old Navy store will feature the same energizing store environment that the brand has become known for in the United States and will offer apparel and accessories collections for men, women, kids and babies.

This is the sixth franchise market expansion for Old Navy. In March 2014, the brand opened its first franchise-operated stores in the Philippines and has since opened stores in Qatar, Kuwait, Saudi Arabia, and the UAE. The brand’s move into Southeast Asia builds on the success that Gap and Banana Republic have experienced since entering the market in 2007.

Franchisee partner RSH Limited has a proven track record of successfully delivering seamless brand experiences to customers in Southeast Asia, the Middle East and South Pacific – establishing more than 700 stores and shops-in-shop in 11 countries.

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A brief opening from
Michele Chinn Fahey - Senior Director, Franchise Buying, Old Navy. 
She look so stylish using Old Navy from top to toe.

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The event also have one of Indonesia's
Ana Octarina - Fashion Influencer
Where she share about some of the looks she made with the current collection from Old Navy from daily, casual, date look to things that she thoughts are the must haves.

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And the Grand Opening Ceremonial (left - right): 
    - Michele Chinn Fahey, Senior Director, Franchise Buying, Old Navy
    - Sheilla Agusta, Operation Manager Old Navy Indonesia
    - Benjamin Handradjasa, CEO of Armaan Retail Indonesia

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Everyone enjoying the 30% off during the grand opening until the 24th and I personally adore the collection for kids and they also have maternity collection. Oh I wish they were here a few years ago, I need them!!

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The changing room is bright, spacious and the decor is just wonderful. It brightens up my mood with the white woods.

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And to those who yearns for accessories, look at these, bags, shoes, belts, scarfs and they all look like they are going to be in my wardrobe soon.

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Thank you so much Old Navy for being here in Indonesia and everyone who brought them here. I hope the prices is similar to the US :D

Old Navy is perfect as an everyday casual wear that speaks comfort, style and varieties.

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I'll soon come back again to the store and try more of their outfits.

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Thank you for the invite, it was a full house during the grand opening with a few glitch from the cashier team, hopefully they get a hang of it by now and I fully enjoyed the space and convenience walking around the store. It surely a colorful day for me.

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